2014 Marche


On the weekend of March 23, join 4,000 revelers to celebrate the one-year anniversary of the departure of the Nain Rouge, the fiendish imp intent on ruining Detroit.  But don’t wait until Sunday to start the fun.


  • The Marche du Nain Rouge proper begins at 1 p.m. in the parking lot of Traffic Jam & Snug, 511 W. Canfield St., as revelers celebrate the spring equionox and lay a solid groundwork for hope for the upcoming year, just in case the Nain should try something dastardly.
  • The Marche processes along Cass Avenue through the North Cass Corridor
  • Revelers are encouraged to come masked or fully costumed; groups are encouraged to join in the fun with DIY chariots.
  • There is no cost, just come out and have a good time.

When the parade is done, stick around for the after parties! Check out the list below.


  • This year’s Marche begins with a run – the second annual Run du Nain Rouge, brought to you by the good folks at Tour de Troit.
  • The 5k run begins at 11 a.m., at the corner of Cass and Canfield.
  • The fee for the run (the Marche is free) is $35, which includes a t-shirt.
  • The top 10 (and bottom 15) runners will win prizes from City Bird.
  • Click here to register.

To prepare for the Marche, local businesses host events during the Preparer le Nain Semaine Week (Prepare for the Nain) – Monday March 17th through Sunday March 23. Preparer le Nain events may be only for a day for the entire week.

All week – March 17 thru March 23

City Bird – 460 W. Canfield : Pick up a 2014 Marche exclusive tee-shirt, a collaboration between City Bird and Detroit-based artist Matt Dye

La Feria – 4130 Cass Ave: Don’t miss “Sangre Del Nain” (Blood of the Nain) drink special – all week.

Motor City Brewing Works – 470 W. Canfield: The “El Diablito” pizza is only available during the Preparer le Nain Semaine Week – spicy red mole sauce, roasted red peppers and chicken, carmelized onion, sweet corn and goat cheese.

Mercury Burger Bar – 2163 Michigan Ave: Red velvet milkshake.

Ottava Via – 1400 Michigan Ave.: Angry Nain Pie.

Slows to Go – 4107 Cass Ave: In honor of Detroit’s joint French heritage with New Orleans, Slows has their favorite Red Beans and Rice special all week. Theirs is a vegetarian take on this classic. Also try the Ruby: House cured & smoked pastrami, melted chihuaha cheese, Slows kraut and our new zesty South Carolina mustard sauce. $8.49

Pure Detroit – Fisher, Guardian, and Ren Cen Locations: Don’t miss their special woman’s Red on Red three-quarter-length sleeve Cass Corridor shirts.

Stella Good Coffee – Fisher and Guardian Buildings: Both locations will be offering Nain Rouge Café au Lait all week and don’t miss a special Nain Rouge Roast blend coffee.

Traffic Jam and Snug – 511 W. Canfield: Marche du Nain Rouge’s official parade marshalling area is getting into the New Orleans French heritage theme all week with a Craydads special. Spring is coming so head over to TJs to suck some heads.

Tuesday, March 18

Great Lakes Coffee Roasting – 3965 Woodward Ave: Tacos: Turntables: Tequila – Nain Rouge Edition From 6-10 p.m. with DJ Sleeper Affect will be providing the tunes, Alley Tacos pumping out the food, and Great Lakes mixing up Nain-inspired Blue Nectar Tequila drinks all night.

Thursday, March 20

Great Lakes Coffee Roasting – 3965 Woodward Ave: Noodles & Nain Rouge Libation (Booze) Great Lakes is hosting a Noodles and Nain Rouge themed drinks with TukTuk TukTuk Food Truck (6-10 p.m.).

Green Dot Stables – 2200 W. Lafayette Blvd: Don’t miss their 2014 Nain Rouge special cocktail – Only Thursday through Saturday. It is red and it is a mystery, but only one won’t be enough.

Source Booksellers – 4240 Cass Ave. Ste 105: With Detroit’s new spring banishing of the Nain, don’t miss the Source’s 6 p.m. conversation and talk on the meaning of the Spring Equinox. Have a special question, place it into a jar to be pulled at random for a reply.

Saturday, March 22

City Bird & Nest – 460 W. Canfield: both stores are hosting Fete du Nain Rouge from noon – 3 p.m.. Guests can shop City Bird’s selection of exclusive Nain Rouge-themed goods and costume accoutrements. Need a costume, make a mask to wear for the Marche. Enjoy refreshments including tasting a limited edition Nain Rouge Blood Orange drinking vinegar from McClary Brothers.

Great Lakes – 3965 Woodward Ave: This year the harbinger of doom has decided to enjoy his last night of debauchery at Great Lakes Coffee with rouge libations, a dance party, and a toast at 9 p.m. by Amy Elliot Bragg (author of Hidden History of Detroit) – from 7-11 p.m..

The Yacht Club Dodgeball Tournament – at Roberto Clemente Rec. Center – Bagley at 18th St: Teams of 10 to duel it out for bragging rights as best in the city. Sign-up deadline is March 19th. More details at www.theyachtclub.org/detroit.

Sunday, March 23

Cass Café – 4620 Cass Ave: located just around the corner from the Marche and Run marshalling area, make the Café your Nain HQ with a special 10 AM opening for breakfast. Fuel up with healthy pre and post-run choices. For the Marchers in the group, prepare for the festivities with Bloodies and Mimosas served all day. Don’t miss Nain-inspired food specials!

City Bird and Nest – 460 W. Canfield: They will be hosting their fifth annual Nain Rouge Warm-up from 11 am – 2 p.m. Finalize your Marche wardrobe with a parade mask or exclusive Nain Rouge-themed goods and costume accoutrements. Free beads with every purchase; a portion of the proceeds goes to support the Marche.

Great Lakes Coffee Roasting – 3965 Woodward Ave: Marche du Nain Rouge After Party (3-9 p.m.) with details to come.

Le Feria – 4130 Cass Ave: Special Sunday opening for Marche du Nain Rouge – offering Spanish brunch, Tapas and Drink Specials including “Sangre Del Nain” (Blood of Nain) 11 am – 6 p.m.

Source Booksellers – 4240 Cass Ave. Ste 105: If you want to learn about Astrology and Numerology, the Source will have 20% off all books on those topics on Marche day. It may help keep the Nain at bay.


What’s the word? After parties.


The Marche du Nain Rouge is calling for all Detroiters to get involved! Anyone is invited to join the Marche. For those who want to get involved by building a chariot or performing at the Marche in any way (marching band, belly dancing, miming, etc.) please e-mail marchedunainrouge@gmail.com.

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